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Industrielle Verhandlungen

Industrielle Verhandlungen

Empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschaeftsbeziehung

by Ingmar Geiger
Paperback
Publication Date: 25/10/2007

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Ingmar Geiger prasentiert ein Totalmodell, das sich mit der Wirkung von Verhandlungsmacht auf die Verhandlungsinteraktion und -ergebnisse in Einzeltransaktion und Geschaftsbeziehung auseinandersetzt. Die so generierten Hypothesen werden in einem sehr aufwandigen experimentell-empirischen Verfahren uberpruft und koennen groesstenteils bestatigt werden.
ISBN:
9783835009400
9783835009400
Category:
Sales & marketing
Format:
Paperback
Publication Date:
25-10-2007
Language:
German
Publisher:
Deutscher Universitatsverlag
Country of origin:
Germany
Pages:
314
Dimensions (mm):
210x148x18mm
Weight:
0.49kg

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