The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
- ISBN:
- 9783835004559
- 9783835004559
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
27-06-2006
- Language:
- English
- Publisher:
- Deutscher Universitatsverlag
- Country of origin:
- Germany
- Pages:
- 513
- Dimensions (mm):
- 210x148x28mm
- Weight:
- 0.68kg
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