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The Culture Map

The Culture Map

Breaking Through the Invisible Boundaries of Global Business

by Erin Meyer
Hardback
Publication Date: 27/05/2014

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$40.99
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, and Germans who get straight to the point ( your presentation was simply awful") Latin Americans and Asians who are steeped in hierarchy Scandinavians who think the best boss is just one of the crowd,the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map , Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
ISBN:
9781610392501
9781610392501
Category:
Business & management
Format:
Hardback
Publication Date:
27-05-2014
Language:
English
Publisher:
PublicAffairs,U.S.
Country of origin:
United States
Pages:
288
Dimensions (mm):
232x158x30mm
Weight:
0.48kg
Erin Meyer

Erin Meyer is a professor at INSEAD, one of the world's leading business schools. She is the author of The Culture Map-Breaking Through the Invisible Boundaries of Global Business, and she publishes frequently in Harvard Business Review. She was selected by Thinkers50 as one of the most influential business thinkers of 2017. She lives in Paris with her two sons.

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