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Transmedia Directors

Transmedia Directors

Artistry, Industry and New Audiovisual Aesthetics

by Carol VernallisHolly Rogers and Lisa Perrott
Paperback
Publication Date: 06/02/2020

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Transmedia Directors focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the internet. Working in the age of media convergence, today's em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices - through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today's digital aesthetics). These directors encourage us to reassess concepts of authorship, assemblage, transmedia, audiovisual aesthetics and world-building.

Providing a vital resource for scholars and practitioners, this collection weaves together insights about artist-practitioners' collaborative processes as well as strategies for composition, representation, subversion and resistance.
ISBN:
9781501341007
9781501341007
Category:
Individual film directors
Format:
Paperback
Publication Date:
06-02-2020
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Dimensions (mm):
228.6x152.4x26.92mm
Weight:
0.84kg

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