Even before COVID-19, digital technologies had become deeply embedded in children's lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the "kid-tech" industry. In the "must-read" (Library Journal, starred review) Who's Raising the Kids?, Susan Linn-one of the world's leading experts on the impact of Big Tech and big business on children-weaves an "eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation" (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to "educational" technology and branded school curricula of dubious efficacy. Written with humor and compassion, Who's Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. The book ends with two hopeful chapters-"Resistance Parenting" and "Making a Difference for Everybody's Kids"-that offer parents, educators, and health professionals guidance on helping kids have the kind of childhood they deserve.