The recent disruptions caused by the COVID-19 pandemic have shaken the fundamental foundations of global business to their core, creating unprecedented challenges for management scholars and practitioners. In addition, over the past few decades, the general adoption of communication technologies and the evolving trends towards digitalization and Industry 4.0 have revolutionized the way organizations are managed and led. Business model innovation and the developing importance of sustainability have also emerged as strategic platforms for all types of organizations. Technology-led managerial transformation has now become critical for 21st century business.

This book investigates four approaches in understanding the perspectives for integrating technology with holistic development: a Civilizational Approach, which integrates cultural, historical as well as geographical nuances in a way totally different from the Western positivistic models; a Stakeholder Approach, which involves moving away from a mere participant or observer role and embracing the 'Stakeholder' role; a Knowledge Partnership Approach, which lays the foundations of India's technology-led development through education, training, research and talent management; and a Strategic Development Approach, which unlocks the economic growth and wealth creation potential by keying marketing and branding at the ecosystem level.

Contents:

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  The Civilizational Approach:

  
  
  
  
  • India's Technology-Led Development: Emerging Issues and Trends (Vipin Gupta, Samir Ranjan Chatterjee and Alka Maurya)
  
  
  • Human Resource Management in Digital India (Minu Zachariah and Neetha Avaneesh)
  
  
  • Lean Leadership in India: Transforming the Transactional Challenges with Mature Followership (Alagiri Govindasamy, Usha Ramanathan and Nadia Kougiannou)
  
  
  • Blockchain Fragmented Clusters for Advancing HR Saliency: The Case of India (Rukma Ramachandran, Vimal Babu and Vijaya Prabhagar Murugesan)
  
  
  
  


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  The Stakeholder Approach:

  
  
  
  
  • Technology-Enabled Future of School Education: Policy Priorities and Economic Models for Rural India (Neelakshi Saini and Shanker Prakash)
  
  
  • Public–Private Partnerships in EdTech for Transforming Rural India: How Start-Ups are Shaping the Post-COVID Landscape (Aparna Saluja)
  
  
  • Integrating Diverse Approaches of Informal Sector for Sustainable E-waste Management (Georg Jahnsen, Shweta Dua, Priyanka Porwal and Navita Mahajan)
  
  
  • Exploring the Growth of India's Foreign Direct Investment Equity Inflow amid COVID-19 Outbreak (Ifeanyi Mbukanma and Ravinder Rena)
  
  
  
  


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  The Knowledge Partnership Approach:

  
  
  
  
  • Indian Fintech Companies: Scope and Challenges (Seema Garg, Pranav Tewari and Navita Mahajan)
  
  
  • Innovative and Technology-Led Strategies Adopted by Start-ups in India during COVID-19 Pandemic (Kumar Mukul, V Padmaja, Jayadatta S, Yashaswini Murthy and Megha Balasubramanyam)
  
  
  • Digital India and the Future of Work Enabled by COVID: Employees as Qubits Self-Managing the Work Transformation (Apoorva Goel)
  
  
  • COVID-led Adoption of Video Resumes for Deep Archival Candidate Screening in India (Apoorva Goel, Ankita Modi and Richa Awasthy)
  
  
  
  


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  The Strategic Development Approach:

  
  
  
  
  • Cyber Branding in India (Veeramangala Sali and Bommagowni Anitha)
  
  
  • A Typology of Digital Marketing Channels with a Special Reference to India (Uttam Kaur and Aarti Dangwal)
  
  
  • Role of Artificial Intelligence in Ajanta Caves & Hampi (Veenus Jain and Pallavi Mohanan)
  
  
  • Digital Mission for India to Achieve SDG 9 for Building Resilient Infrastructure, Sustainable Industrialization and Fostering Innovation: A Study of Navratna Companies in India (Navita Mahajan, Meghna Mehta and Seema Garg)
  
  
  
  

Readership: Managers, scholars, and students of college, graduate and doctoral programs interested in learning more about Indian management.

Key Features:

• Offers a "bold, original, Indian" perspective without the Indianness bias


• Addresses the challenges to the Present Paradigm of globalization, with consideration of the nationalization, localization, and corporatization elements


• Reveals how time neutralizes the benefits of globalization by illuminating the costs of nationalization to ascend the social benefit-cost ratio of localization by descending the worker-social benefit-cost ratio of corporatization


• Offers space to the non-eminent voices for descending the ideal-effect of the eminent contributors that plague the discourse with a heavenly vaporwave and cloud the reality at the grassroots


• Construct the foundations for a new way of approaching technology-led development grounded in reasoning for overlaying the modern scientific principles on the intuition underlying the ancient wisdom of India


• Develops four principles that make up the Indian approach: the principle of personalization, the principle of socialization, the principle of institutionalization, and the principle of secularization


• Integrates the diversity of India at all levels, including the rural-urban divide, within a cohesive framework