Measuring Behaviour

Measuring Behaviour

by Patrick Bateson and Paul Martin
Epub (Kobo), Epub (Adobe)
Publication Date: 10/11/2015

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Measuring Behaviour has established itself as a standard text. Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques of observation, recording and analysis. It provides the basic knowledge needed to measure behaviour, doing so in a succinct and easily understood form. The sections on research design and the interpretation and presentation of data have been greatly expanded. Written with brevity and clarity, Measuring Behaviour is, above all, a practical guide book. Aimed primarily at undergraduate and graduate students in biology and psychology who are about to embark upon quantitative studies of animal and human behaviour, this book provides a concise review of methodology that will be of great value to scientists of all disciplines in which behaviour is measured, including biological anthropology, the social sciences and medicine.

ISBN:
9781139637084
9781139637084
Category:
Animal behaviour
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
10-11-2015
Language:
English
Publisher:
Cambridge University Press
Paul Martin

Paul Martin is an award-winning, world-record holding cocktail mixologist, trainer and motivational speaker. Throughout his bartending career he set two world speed-cocktail-mixing records and won 7 global mixology titles.

He runs some of the most sought-after bartender and hospitality training courses and has trained more than 30,000 bartenders in more than 25 countries around the world. Paul has appeared in his role of 'cocktail expert' on TV and radio on many occasions including for 3 full series on Food Network Daily in the 1990s.

Paul is also an accomplished motivational speaker and can often be found delivering talks on human connection, communication skills and other human interaction topics. His TEDx Talk on how he used his knowledge of sign-language to develop a new technique for improving people's body-language skills has received more than 250,000 views on YouTube.

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