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The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

by Kaye Sung Chon
Epub (Kobo), Epub (Adobe)
Publication Date: 02/10/2012
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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?


This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

ISBN:
9781136752926
9781136752926
Category:
Service industries
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
02-10-2012
Language:
English
Publisher:
Taylor & Francis

This item is delivered digitally

You can find this item in:

Hotel & catering trades Hospitality industry Tourism industry Service industries Social classes Sports & outdoor recreation Social groups Food & beverage technology
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