ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
- ISBN:
- 9780324656206
- 9780324656206
-
Category:
- Sales & marketing
- Publication Date:
-
01-01-2008
- Language:
- English
- Publisher:
- Cengage South-Western
- Country of origin:
- United States
- Edition:
- 6th Edition
- Dimensions (mm):
- 271.78x215.9x22.86mm
- Weight:
- 1.13kg
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