Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: satisfied customers equal success! Professional customer contact is a learned skill--something everyone in your organization can improve by developing new skills and keeping old ones well practiced. This popular, bestselling program provides the best advice available on how to wow your customers and keep people coming back to your business. Learn why teamwork is dramatically important in providing service, the secret of under-promising and over-delivering, how to become a better listener and improve your telephone techniques, action steps for building a customized customer relationship, and how to respond to complaints and handle an angry customers. The principles of conscientious, personalized customer service in this program will give you the edge on your competitors, the insight to win new clients, and the practical know-how to keep them coming back indefinitely--to customize the relationship, to strengthen loyalty, and to always keep them satisfied!