From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. A poor spokesperson can lead to a company's failure. A great spokesperson can put an individual or company on the map by generating new sales, increasing market share and building creativity, visibility and buzz. But while most great leaders are great communicators, few are natural communicators. The book offers techniques and proven tips that explain how these successful communicators connect with audiences who demand passion, inspiration, preparation, clarity, brevity, command presence, simplicity, etc, all delivered in a visually compelling package.