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101 Design Methods

101 Design Methods

A Structured Approach for Driving Innovation in Your Organization

by Vijay Kumar
Paperback
Publication Date: 23/10/2012

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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
ISBN:
9781118083468
9781118083468
Category:
Industrial / commercial art & design
Format:
Paperback
Publication Date:
23-10-2012
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Pages:
336
Dimensions (mm):
231x185x23mm
Weight:
0.68kg

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