This is an abridged, paperback version of the 2nd edition of Get Better or Get Beaten, which sold more than 36,000 units, with about 23,500 copies in the trade (in its first full year of publication). However, while that book performed well, some readers felt that the book---and the leadership secrets---could have been more concise and easier to read and apply. This is that book. This is the streamlined Get Better or Get Beaten book, stripped of excess "fat" and narrative that made the book 200 pages. This book is a short, fast paced book that reads like a "manager's little instruction book." This book, which Welch has told us he refers to when he gives a speech, includes the principles and techniques that helped make GE one of the world's most competitive companies. The greatest difference with this edition of the book is that it has been boiled down to its absolute essence. This book will be the "fastest" Jack Welch course ever published. It will still include all of the secrets, and also show how they can be applied to all businesses, big or small. This practical, updated guide will inspire and motivate any manager who wants to know how Jack Welch got things done.
The new edition will tap the source of Welch's courage, innovation and success with such deceptively simple leadership secrets as: Managing less is managing better; Evaluate your business with a fresh eye; Make sure the customer feels quality; Use E-business to put the final nail in bureaucracy; Listen to the people that actually do the work; Ignite an e-business revolution; Live and breath quality---and make it the job of every employee; Have global brains and vision; Build the service business to maintain double digit growth; For the 800,000 people that read Jack's own memoir (Jack, 496 pages), this will be a welcome, Cliff Notes type version of the strategies that made Welch - and GE - the world's most competitive and admired company.