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A Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations

by Jamie Ward and Regina Luttrell
Paperback
Publication Date: 08/02/2018

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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
ISBN:
9781442272743
9781442272743
Category:
Public relations
Format:
Paperback
Publication Date:
08-02-2018
Language:
English
Publisher:
Rowman & Littlefield Publishing Group, Incorporated
Country of origin:
United States
Dimensions (mm):
227.08x152.65x16.26mm
Weight:
0.41kg
Regina Luttrell

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society.

Luttrell's research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations.

Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women.

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