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A Technique for Producing Ideas

A Technique for Producing Ideas

by James Young
Paperback
Publication Date: 16/03/2003
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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
ISBN:
9780071410946
9780071410946
Category:
Advertising
Format:
Paperback
Publication Date:
16-03-2003
Language:
English
Publisher:
McGraw-Hill Education - Europe
Country of origin:
United States
Pages:
64
Dimensions (mm):
178x127x5mm
Weight:
0.07kg

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