A business focused introduction to Accounting for all students - not just those intending to be Accounting majors.
Lead students through the real-world business cycle and how accounting information informs decision-making. Students learn how to base decisions on two kinds of accounting information – managerial and financial.
Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter. The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios.
The new edition updates includes the fully integrated Cafe Revive case study. Students follow a retail coffee business through the book to learn about applying accounting issues in the real world.
Features
Lead students through the real-world business cycle and how accounting information informs decision-making. Students learn how to base decisions on two kinds of accounting information – managerial and financial.
Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter. The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios.
The new edition updates includes the fully integrated Cafe Revive case study. Students follow a retail coffee business through the book to learn about applying accounting issues in the real world.
Features
- Long-form business case study, Cafe Revive, continues throughout the text. Show students how accounting works in a chapter-by-chapter coverage of a real world business
- End-of-chapter “Dr Decisive” letter asks students to apply accounting knowledge and critical thinking skills to solve an everyday problem
- End-of-chapter integrated business and accounting situations help students consolidate concepts by testing knowledge, applying knowledge and making evaluations
- Pedagogy designed to get students thinking! Stop’ questions encourage students to pause and consider the outcome of a situation In text highlights on real businesses with comprehensive websites that students can peruse for further research
- Integrated business and accounting situations at the end of every chapter help students to revise and consolidate the concepts they have learned by testing their knowledge, applying their knowledge and making evaluations.
- New case-study scenario – from chocolate shop to coffee-shop and bean roasting
- CNOW2
- Assignable learning objective revision quizzes
- MindTap
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