Strategies and concepts for mission-based fundraising

From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques.

Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You’ll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time.

Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book’s organization and contents.

• Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field!
• Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy
• Consider today’s most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more
• Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals
• Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy.

The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.