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Adoption of Innovations

Adoption of Innovations

Comparing the Imitation and the Threshold Models

  $86.86
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Paperback Pub: 21/06/2022
Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold… more
ISBN:
9781638280200
9781638280200
Category:
Sales & marketing
Format:
Paperback
Publication Date:
21-06-2022
Publisher:
now publishers Inc
Country of origin:
United States
Pages:
68
Dimensions:
234x156mm
Weight:
0.11kg

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