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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

by Michael D. Geurts and Kenneth D. Lawrence
Hardback
Publication Date: 17/02/2006

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"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
ISBN:
9780762312818
9780762312818
Category:
Management & management techniques
Format:
Hardback
Publication Date:
17-02-2006
Publisher:
Emerald Publishing Limited
Country of origin:
United States
Pages:
300
Dimensions (mm):
234x156x17mm
Weight:
0.6kg

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