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And Then There's This

And Then There's This

How Stories Live and Die in Viral Culture

by Bill Wasik
Paperback
Publication Date: 31/08/2010
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"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired

Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
ISBN:
9780143117612
9780143117612
Category:
Popular culture
Format:
Paperback
Publication Date:
31-08-2010
Language:
English
Publisher:
Penguin Putnam Inc
Country of origin:
United States
Pages:
200
Dimensions (mm):
216x140x14mm
Weight:
0.19kg

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