Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:



Board responsibility
Annual giving strategies
Pledge fulfillment
Improved donor giving
Direct mail appeals
Expanding donor bases
Annual gift brochures
Event management
Phonathons
Giving analysis
Challenge gifts
Gift clubs
Fundraising in challenging economic times
Courting area businesses
Online donations
First-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.