Updated Edition of Bestseller!

Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.

New to the Fourth Edition

• All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
• The simulated “Education as Entertainment Theory” includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
• Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:

1.     “You’re Fired”

2.     “Bad Move”

3.     “Million Dollar Manipulation”

4.     “The (New) Media Culture Wars”

• New research and scholarship for all theories can be found in the “Chapter Summaries” and “Research Applications” of each chapter.
• Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.