The General Data Protection Regulation (GDPR), the EU's most ambitious data privacy framework yet, is a worldwide gambit to reverse loss of lineage, control, and consent trail of our personal data. Board directors of non-EU companies dismissing the GDPR's impact on the survival of their business and revenue models have not been paying attention.

This is the first and most authoritative book to explain the effect of the GDPR on data asset liquidity and liability management; data collection, user experience, product design, and testing;data architectures, storage, relational and non-relational databases; omnichannel and behavioral marketing.

IT leaders will obtain the indispensable legal know-how and the board-level insights to lead the GDPR implementation strategy. CEOs will appreciate the responsibility placed on IT with a GDPR brief. Written by an independent EU privacy analyst and experienced business leader, this engineer-friendly book by former jurisprudence and international law tutor Chiara Rustici shows how to:

• Get the straight facts on GDPR beyond the geo-political fog
• Help shape a company-wide defensible privacy posture and articulate how personal data is not free, but always comes into the business with costs attached
• Argue why it's critical for the company's data infrastructure to withstand maximum regulatory load as against minimum viable compliance
• Exhaustively map all personal data, as defined by the GDPR
• Translate legal rights and obligations into functional specifications for front- and back-end
• Externalize costs of GDPR compliance by demanding that vendors test proposed solutions against the company's data business model