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Artist Management for the Music Business

Artist Management for the Music Business

by Paul Allen
Paperback
Publication Date: 21/03/2022

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Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.

Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.

Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.

This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.

ISBN:
9781032014784
9781032014784
Category:
Music
Format:
Paperback
Publication Date:
21-03-2022
Language:
English
Publisher:
Routledge
Country of origin:
United States
Edition:
5th Edition
Paul Allen

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press.

He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

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