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Behind the Cloud

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

by Marc Benioff and Carlye Adler
Hardback
Publication Date: 29/10/2009

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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
ISBN:
9780470521168
9780470521168
Category:
Information technology industries
Format:
Hardback
Publication Date:
29-10-2009
Language:
English
Publisher:
John Wiley and Sons Ltd
Country of origin:
United Kingdom
Pages:
304
Dimensions (mm):
234x155x31mm
Weight:
0.48kg
Marc Benioff

Marc Benioff is the chairman, chief executive and founder of Salesforce, a Fortune 300 company with more than 30,000 employees around the world and a market capitalisation of nearly $100 billion. The company is ranked Number One on Fortune's World's Best Workplaces list. He is a globally recognised technology visionary and philanthropist, and has campaigned widely on issues such as equal pay and equal rights.

Carlye Adler

Carlye Adler is an award-winning journalist and four-time New York Times bestselling coauthor/collaborator.

She lives in Connecticut with her husband and two daughters.

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