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Beijing Jeep

Beijing Jeep

A Case Study Of Western Business In China

by Jim Mann
Hardback
Publication Date: 13/06/2019

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When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement?a Coke for every citizen, a television for every family, a personal computer for every office. At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.Picked as one of Fortune Magazine's "75 Smartest Books We Know," this updated version of Beijing Jeep, traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. Jim Mann explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.Elegantly written, brilliantly reported, Beijing Jeep is a cautionary tale about the West's age-old quest to do business in the Middle Kingdom.
ISBN:
9780367096120
9780367096120
Category:
Politics & government
Format:
Hardback
Publication Date:
13-06-2019
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
352
Dimensions (mm):
229x152mm
Weight:
0.45kg
Jim Mann

Professor Jim Mann KNZM Jim Mann is a professor in Human Nutrition and Medicine at the University of Otago, New Zealand, having previously worked as a university lecturer at the University of Oxford and as a physician at the John Radcliffe Hospital, Oxford.

His major interests have related to the role of nutrition in the prevention and management of diabetes and cardiovascular disease, the effects of carbohydrate quality on human health, and the development and implementation of nutrition guidelines.

He has served on and chaired many advisory groups to governments and NGOs (in New Zealand and the UK) and to the WHO, WCRF, EASD, and other international organisations. He was knighted in 2022 for services to health.

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