The Synergy of Apparel Product Development
Paperback
Publication Date: 14/08/2012
This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
- ISBN:
- 9781609012267
- 9781609012267
- Category:
- Clothing & footware manufacture
- Format:
- Paperback
- Publication Date:
- 14-08-2012
- Language:
- English
- Publisher:
- Bloomsbury Publishing PLC
- Country of origin:
- United Kingdom
- Edition:
- 3rd Edition
- Pages:
- 624
- Dimensions (mm):
- 280x215x41mm
- Weight:
- 2.19kg
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