"This is a hands-on guide to making your company a compelling marketplace force."-Industry Week

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness-including Nike, L.L. Bean, Mrs. Fields' Cookies, Sony, and FedEx-this inspirational yet practical book . . .

Covers in depth the five key elements common to all great enduring companies
Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
Demonstrates how to develop the most effective leadership style for your specific situation
Shows how to translate vision into effective day-to-day business tactics -and how to foster consistent tactical excellence in everything your company does
Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
Prevents a set of concepts-and a host of practical techniques-for stimulating creativity and maintaining innovation as the company evolves

"Beyond Entrepreneurship is a blueprint for becoming great." -Entrepreneur Magazine