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Black Belt

Black Belt

A masterclass for start-ups and entrepreneurs

by Joseph Healy and David Hornery
Paperback
Publication Date: 28/02/2023

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Finance industry veterans Joseph Healy and David Hornery reveal how they successfully started Judo Bank and disrupted the Australian banking market against all odds in this business masterclass for leaders, startups and entrepreneurs. 

Disillusioned with the four big Australian banks’ culture and strategy, Joseph Healy and David Hornery started thinking about a startup that would improve and disrupt the immovable banking sector. 

Although they were self-professed ‘no spring chickens’ who fell outside of the usual millennial startup entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia’s biggest companies. 

Inspired by the Netflix mantra ‘that will never work’, Joseph and David founded Judo Bank in 2016. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy. 

In Black Belt the authors share keys lessons from the Judo journey and their decades in business prior to the startup, including how to:

  • Find and stick to your niche
  • Act like a David and succeed as the underdog against Goliaths
  • Be 100% clear on your purpose
  • Continuously work on your culture. 

This is true masterclass in planning, launching and scaling a successful business against all odds. Follow their advice and you too could be a Black Belt leader and entrepreneur.

ISBN:
9781922611567
9781922611567
Category:
Biography: business & industry
Format:
Paperback
Publication Date:
28-02-2023
Publisher:
Major Street Publishing
Country of origin:
Australia
Pages:
240
Dimensions (mm):
230x153x32mm
Weight:
0.27kg

'I can’t think of a tougher challenge to be taken from start up to a successful enterprise than what the Judo team has done in one of the most competitive banking environments in the world. This is a great read.'
Mark Bouris AM 

'There’s no more important task for the world’s future than to groom more entrepreneurs. If you’re going to be one of them, consider this book your go-to guide.'
John Mullins, Associate Professor of Management Practice, London Business School and author of Break the Rules! The Six Counter-Conventional Mindsets That Can Help Anyone Change the World 

'A must-read for all aspiring entrepreneurs seeking to develop startups or restructuring their existing businesses.'
Paul Constantinou AM, Founder, Quest Apartment Hotels 

'With insight, humour and real-life examples, Healy and Hornery reveal a design for the idea-to-unicorn journey to appreciate and apply. Black Belt is a precious leadership tutorial for anyone who truly wants to grow themselves, others and a great business.'
Mickey Connolly, founder of Conversant, co-author of The Communication Catalyst and The Vitality Imperative 

'While banking is the backdrop, the problems they faced will resonate with all entrepreneurs and the lessons in the way they wrestled with the challenges of creating, launching and spectacularly grow a start-up make this an absolute gem of a book for any aspiring entrepreneur.'
Colin McLeod, Professor, Faculty of Business and Economics, University of Melbourne and Executive Director, Melbourne Entrepreneurial Centre, University of Melbourne 

'This book can serve as a valuable and practical guide for aspirant change-makers. For me, what sets this excellent book apart from similar ones is its strong focus on fundamentals of business strategy and ensuring their integration into the entrepreneurial journey.’
Steven Maguire, Professor of Strategy, Innovation and Entrepreneurship, the University of Sydney Business School 

'Black Belt is a must-read material for every business student, entrepreneur, industry professional and corporate leader aspiring to create a better, just, ethical and moral world. This book sincerely deserves a place in every business school’s library.’
Dr Dimitrios Salampasis (MAICD), Director, Master of Financial Technologies

Joseph Healy

Joseph Healy is a career international banker who has held executive positions at NAB, ANZ, CIBC World Markets, Citibank and Lloyds Bank. He is the co-founder and co-CEO of Judo Bank, which officially opened in 2019 as a challenger bank focused on small-to-medium enterprises.

He has written two books, and is an Adjunct Professor at the University of Queensland Business School. He holds a Masters in Banking, MBA, MSc in Finance, MSc in International Management in China and MA in Contemporary Chinese Studies. Joseph is also member to the advisory council of World Vision Australia, a member of the Australian Institute of Company Directors, and a member of the Chartered Institute of Bankers.

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