When Blackpool Tower was being built, many people said it would be a failure. Originally estimated at 150,000, it ended up costing twice that much and John Bickerstaffe nearly went bust building this unique attraction. But he was right. Once the Tower was open, his company made a profit every year that it existed as an independent public entity. Not only was the Tower profitable, but it fuelled the Tower Company as Bickerstaffe built it into the dominant entertainment group in Blackpool. Under his leadership it acquired the Palace and later the Winter Gardens and Opera House. By the 1930s it was running ballrooms, cinemas, live theatre and the famous Tower Circus. The Bickerstaffe brothers were also key figures in Blackpool's civic life. This is a story of the Victorian entrepreneurship that created Blackpool's most iconic building, and led to Blackpool being the apogee of seaside entertainment.