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Brand Gender

Brand Gender

Increasing Brand Equity Through Brand Personality

by Theo Lieven
Hardback
Publication Date: 04/11/2017
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Enhances the brand personality equity model to include cross-cultural applicability

Discusses and seeks to define the terms 'brand personality' and 'brand equity'

Establishes the link between a straightforward brand personality model to brand equity

ISBN:
9783319602189
9783319602189
Category:
Personnel & human resources management
Format:
Hardback
Publication Date:
04-11-2017
Language:
English
Publisher:
Springer International Publishing AG
Country of origin:
Switzerland
Dimensions (mm):
210x148mm
Weight:
4.75kg

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Consumer advice Social issues & processes Occupational & industrial psychology Sociology Economics Economics Graphic design Social classes Social groups Online finance & investing Personnel & human resources management Sales & marketing Consumerism Distributive industries Retail sector Management & management techniques
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