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Branded Protest

Branded Protest

Branding As a Tool to Give Prostest an Iconic Face

by Ingeborg Bloem and Klaus Kempenaars
Paperback
Publication Date: 15/05/2020

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Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.

In a time of hyperediation, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal. The focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.

ISBN:
9789063695415
9789063695415
Category:
Industrial / commercial art & design
Format:
Paperback
Publication Date:
15-05-2020
Language:
English
Publisher:
Bis B.V., Uitgeverij(BIS Publishers)
Country of origin:
Netherlands
Pages:
208
Dimensions (mm):
270x180mm
Weight:
0.3kg
Ingeborg Bloem

Ingeborg Bloem is one of the founders of xSITE. She is a cross-media designer/Art Director with broad experience in the development of brand and communication projects.

Klaus Kempenaars

Klaus Kempenaars is one of the founders of xSITE. Specializing in branding, Klaus can build on a long collaboration with internatioanl companies.

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 1 - 2 weeks of you placing an order.

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