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Breaking Twitter

Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

by Ben Mezrich
Paperback
Publication Date: 10/12/2024
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'An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard
ISBN:
9781035032488
9781035032488
Category:
History of specific companies / corporate history
Format:
Paperback
Publication Date:
10-12-2024
Language:
English
Publisher:
Pan Macmillan
Country of origin:
United Kingdom
Dimensions (mm):
197x130x23mm
Weight:
0.3kg
Ben Mezrich

Ben Mezrich is the internationally bestselling author of The Accidental Billionaires, which was adapted into the movie The Social Network; The Ugly Americans; Busting Vegas; Rigged and Bringing Down the House, which spent sixty-three weeks on the New York Times bestseller list. Ben Mezrich lives in Boston.

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History of specific companies / corporate history History of engineering & technology Information technology: general issues Computing & information technology Hi-tech manufacturing industries Business strategy Economics Biography: science Biography: business & industry
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