Connecting Strategy, Relationships, and Learning
Publication Date: 25/01/2008
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
- ISBN:
- 9780073529905
- 9780073529905
- Category:
- Sales & marketing
- Publication Date:
- 25-01-2008
- Language:
- English
- Publisher:
- McGraw-Hill School Education Group
- Country of origin:
- United States
- Edition:
- 4th Edition
- Dimensions (mm):
- 261.62x210.82x30.48mm
- Weight:
- 1.42kg
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