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Business Relating Business

Business Relating Business

Managing Organisational Relations and Networks

by Ian Wilkinson
Hardback
Publication Date: 30/04/2008

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This book assesses the nature and development of collaborative advantages as a means to boost international competitiveness as well as the performance of both organisations and nations.

Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years' research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research.

Ian Wilkinson brings together the latest thinking and research in the area and this book will be of particular interest to academics focusing on a wide range of subjects within business and management and marketing including: industrial and business-to-business marketing, marketing channels, supply chain management, purchasing, relationship marketing and management, strategic alliances and joint ventures, business strategy and competition. The book will also appeal to economists as well as researchers in management and economic sociology, industrial and organisation structure and strategy.
ISBN:
9781845425395
9781845425395
Category:
Management & management techniques
Format:
Hardback
Publication Date:
30-04-2008
Publisher:
Edward Elgar Publishing Ltd
Country of origin:
United Kingdom
Pages:
304
Dimensions (mm):
234x156x22mm
Weight:
0.58kg
Ian Wilkinson

Ian B. Wilkinson, Professor of Therapeutics, University of Cambridge, and Honorary Consultant Physician, Cambridge University Hospitals NHS Foundation Trust, UK, Tim Raine, Clinical Fellow and Honorary Registrar, Gastroenterology and General Medicine, Wellcome Trust and Addenbrooke's Hospital, Cambridge, UK, Kate Wiles, NIHR Doctoral Research Fellow in Nephrology and Obstetric Medicine, Guy's and St. Thomas' NHS Foundation Trust, London, UK, Anna Goodhart, CMT, Manchester, UK, Catriona Hall, GP Trainee, London, UK, and Harriet O'Neill, Dermatology Teaching Fellow, Derby, UK

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