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Business Research Methods

Business Research Methods

by Barry Babin, Christina Quinlan,  William Zikmund and others
Paperback
Publication Date: 13/03/2024
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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
ISBN:
9781473791343
9781473791343
Category:
Research & development management
Format:
Paperback
Publication Date:
13-03-2024
Language:
English
Publisher:
Cengage Learning
Country of origin:
United Kingdom
Edition:
3rd Edition
Dimensions (mm):
277x217x17mm
Weight:
0.9kg
William Zikmund

William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organisations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.

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