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Celebrity Fashion Marketing

Celebrity Fashion Marketing

Developing a Human Fashion Brand

by Fykaa Caan and Angela Lee
Paperback
Publication Date: 21/02/2023
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* Develops the concept of the Celebrity as a Human Fashion Brand, which offers a fresh perspective in the Fashion Marketing field.
* Includes a broad range of well-known case studies in every chapter, coupled with reflective questions, which can be used for in-class exercises.
* Ideal recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour.
ISBN:
9781032007359
9781032007359
Category:
Fashion & textiles: design
Format:
Paperback
Publication Date:
21-02-2023
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
130
Dimensions (mm):
246x174mm
Weight:
0.22kg

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