Selling real estate is all about closing as many deals as possible, as quickly as possible, right? Wrong. Nothing could be further from the truth. True success doesn't come from an obsession with closing deals and getting paid. It comes from focusing on giving customers an amazing experience they feel certain they can't replicate with another agent. The real way to succeed in real estate is to make clients happy, and sales will follow. In Close for Life, realtor trainer and top producer Josh Cadillac puts you on the path to long-term success in real estate. In these pages, he shares his simple, sustainable methods for succeeding without focusing on closing transactions: Make prospective customers see that you know what you're talking about and are looking out for their best interests. Discover all you can about the industry and understand the importance of continuing curiosity and learning. Retain customers long after the transaction is done and show them their business means so much more than just money in your pocket. Change your focus from customer acquisition to customer retention. Today the most effective real estate agents spend less time concentrating on getting paid and more time on building a business that pays them for the rest of their lives. Whether you're a novice or highly experienced agent, Close for Life shows how to dramatically improve your approach.