Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
- ISBN:
- 9780230500280
- 9780230500280
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
13-11-2006
- Language:
- English
- Publisher:
- Palgrave Macmillan
- Country of origin:
- United Kingdom
- Pages:
- 147
- Dimensions (mm):
- 229x152x15mm
- Weight:
- 0.37kg
This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.
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QLD Rural: 2-5 working days
QLD Remote: 2-7 working days
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SA Rural: 3-6 working days
SA Remote: 3-7 working days
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WA Metro: 3-6 working days
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