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Competitive Identity

Competitive Identity

The New Brand Management for Nations, Cities and Regions

by Simon Anholt
Hardback
Publication Date: 13/11/2006

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
ISBN:
9780230500280
9780230500280
Category:
Sales & marketing
Format:
Hardback
Publication Date:
13-11-2006
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
147
Dimensions (mm):
229x152x15mm
Weight:
0.37kg
Simon Anholt

Simon Anholt has advised the presidents, prime ministers and governments of 56 countries, helping them to engage more imaginatively and effectively with the international community. He is also recognised as the world's leading authority on national image.

Anholt publishes the Good Country Index, an annual survey that ranks countries on their contribution to humanity and the planet. His TED talk launching the Good Country Index has been viewed over 6 million times, and his nine TEDx talks over a million. He has written five books about countries, cultures and globalisation.

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