Implications for Marketing Strategy
Publication Date: 01/08/2004
Includes cases, vignettes, and advertisements to illustrate theoretical concepts. This book focuses on technology issues, with boxed examples covering e-Consumer and globalisation issues. The design is intended to enhance students' comprehension of the concepts. This is a learning package that includes Australian/NZ/US video clips and CD-ROM.
- ISBN:
- 9780074713495
- 9780074713495
- Category:
- Consumerism
- Publication Date:
- 01-08-2004
- Publisher:
- McGraw-Hill Australia
- Country of origin:
- Australia
- Edition:
- 4th Edition
- Dimensions (mm):
- 260x208x25mm
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