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Consumer Informational Privacy

Consumer Informational Privacy

Current Knowledge and Research Directions

by Felix EggersPeter C. Verhoef and Frank T. Beke
Paperback
Publication Date: 16/07/2018

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$91.00
Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.
ISBN:
9781680834420
9781680834420
Category:
Sales & marketing
Format:
Paperback
Publication Date:
16-07-2018
Publisher:
now publishers Inc
Country of origin:
United States
Pages:
86
Dimensions (mm):
234x156x4mm
Weight:
0.14kg

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