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Contagious

Contagious

Why Things Catch On

by Jonah Berger
Paperback
Publication Date: 03/05/2016

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The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

ISBN:
9781451686586
9781451686586
Category:
Consumerism
Format:
Paperback
Publication Date:
03-05-2016
Language:
English
Publisher:
Simon & Schuster
Country of origin:
United States
Dimensions (mm):
212.72x139.7x15.24mm
Weight:
0.2kg
Jonah Berger

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more.

His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.

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