Der Wandel der modernen Medienlandschaft zwingt Organisationen, erfolgskritische Themen (Issues) der Stakeholder fruhzeitig zu erkennen, adaquat zu bearbeiten und so die Reputation nachhaltig zu starken. Im Mittelpunkt der erstmalig in Europa durchgefuhrten Studie steht die Untersuchung der internen Kommunikations- und Koordinationsprozesse von Issues in multinational agierenden Grossunternehmen.
- ISBN:
- 9783531142166
- 9783531142166
-
Category:
- Sociology
- Format:
- Paperback
- Publication Date:
-
15-09-2004
- Language:
- German
- Publisher:
- Springer Fachmedien Wiesbaden
- Country of origin:
- Germany
- Pages:
- 297
- Dimensions (mm):
- 244x170x16mm
- Weight:
- 0.53kg
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