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CP0893 MKTG3503 Sales and Account Management

CP0893 MKTG3503 Sales and Account Management

by Thomas N. IngramEli Jones Rolph Anderson and others
Paperback
Publication Date: 12/02/2013

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This is a Cengage Learning custom solution, designed specifically to meet the needs of marketing students. MKTG3503 Sales and Account Management has been designed by Alastair Tombs at the University of Queensland. It contains material from leading Cengage Learning text books.
ISBN:
9780170254700
9780170254700
Category:
Finance & accounting
Format:
Paperback
Publication Date:
12-02-2013
Publisher:
Cengage Learning Australia
Country of origin:
Australia
Edition:
2nd Edition
Barry J. Babin

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honours for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

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