Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
- Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
- Provides new chapters addressing stakeholder perspective and concretion, the role of the experience setting in creating experience, the connection between co-creation and subjective well-being and global perspectives on value creation;
- Considers consumer behavior and factors affecting value creation from both physiological and psychological perspectives.

Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.