Markets, Meaning, and Brand Management
Hardback
Publication Date: 01/05/2005
A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
- ISBN:
- 9780253345660
- 9780253345660
- Category:
- Consumerism
- Format:
- Hardback
- Publication Date:
- 01-05-2005
- Language:
- English
- Publisher:
- Indiana University Press
- Country of origin:
- United States
- Dimensions (mm):
- 239.78x164.59x21.84mm
- Weight:
- 0.5kg
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