"What a read! A warts-and-all depiction of the amazing journey of the KX brand."Melanie Gleeson, Founder & CEO, Endota SpaWhat happens when passion, purpose and business collide?A global fitness franchise is born.After discovering dynamic reformer Pilates in a boutique London studio, Aaron Smith brought the concept back to Australia under his own KX brand, disrupting the fitness industry and building a formidable franchise. But success doesn't come to those who aren't willing to sweat.Define Yourself is a dynamic journey through the history of KX Pilates that will show you:¿ How a simple idea can become a BIG business¿ Why KX became an unstoppable force in the fitness industry¿ The value of travel and seeing the world¿ The ins and outs of franchising as both a franchisor and franchisee¿ What it really takes to succeed in business and in lifeKX's purpose is clear: "We change lives for the better."Join Aaron on a trip through KX Pilates history. Witness a raw account of every tough decision, every success, every failure. Be inspired to chase your dreams, put in the hard work, and Define Yourself."Aaron has captured invaluable truths behind building a successful company in Define Yourself. Treat this as a blueprint that you can follow."Jack Delosa, Founder, The Entourage