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Designing Quality Survey Questions

Designing Quality Survey Questions

by Kimberly Firth Leonard and Sheila B. Robinson
Paperback
Publication Date: 31/08/2018

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How researchers ask a question can dramatically influence the answers they receive.

This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.).

The authors include numerous examples of questions to illustrate each identified principle of question construction.

ISBN:
9781506330549
9781506330549
Category:
Social research & statistics
Format:
Paperback
Publication Date:
31-08-2018
Publisher:
SAGE Publications Inc
Country of origin:
United States
Pages:
256
Dimensions (mm):
231x187mm
Weight:
0.48kg

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