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Developing International Strategies

Developing International Strategies

Going and Being International for Medium-Sized Companies

by Dirk Morschett and Rudolf Grunig
Hardback
Publication Date: 16/11/2011

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$136.95
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: the book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
ISBN:
9783642247248
9783642247248
Category:
Business strategy
Format:
Hardback
Publication Date:
16-11-2011
Language:
English
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Country of origin:
Germany
Pages:
392
Dimensions (mm):
235x155x25mm
Weight:
0.68kg

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