Digital Textile Printing: Science, Technology, and Markets integrates the latest advances with future developments in the technology, management, and design of digital textile printing. Ongoing improvements in digital technology have driven a high rate of innovation in this sector, and this book draws on the latest advances from industry and academia to bring the reader fully up to date. The theoretical and practical aspects of the subject are addressed across the supply chain. In addition to the latest digital methods, this book also addresses the rheology and longevity of different inks, as well as emerging applications in the sector. Key features, Explains the basics of digital image design and data encoding, Summarizes the chemistry of colorants and the preparatory processes, Provides technical details on all common types of digital printing machine, Addresses common barriers to the implementation of digital printing technology